Collagen claims

Collagen is one of the most discussed supplements in the world of wellness and longevity. At the same time, there's considerable confusion surrounding the claims made around it. Advertisements, social media, and product descriptions all make varying claims about skin, hair, nails, and joints. However, not all of these claims are permitted under European law.

In this article, we clarify which claims are legally correct and permitted, which claims are not, and how to recognize misleading communication about collagen. This way, we support you in making informed choices that fit within a transparent and evidence-based wellness routine.

What are health claims and what does EFSA say about collagen?

A health claim is a statement that suggests a link between a food or ingredient and health. Within the European Union, these claims fall under the Health Claims Regulation, which requires only approved formulations to be used. The European Food Safety Authority (EFSA) assesses whether a claim is sufficiently scientifically substantiated before authorizing it.

The purpose of this regulation is consumer protection. Claims must be clear, honest, and not misleading. They may not make medical promises or refer to the prevention, treatment, or cure of diseases. For collagen, this means that separate, specific collagen claims are not approved. The EFSA has not authorized separate health claims for collagen as an ingredient. What is permitted falls under the general regulations for proteins.

Which collagen claims are allowed?

Collagen is a protein. Therefore, only the general, approved protein claims may be used. Two relevant claims are permitted under European law:

• Proteins contribute to the growth and maintenance of muscle mass.
• Proteins contribute to the maintenance of normal bones.

These formulations must be used verbatim and without modification. There are no separate, specific collagen claims. This is because the EFSA has not approved any additional health claims for collagen as a separate ingredient. Communication about collagen must therefore be based on the general protein claims or on factual, descriptive information.

This includes explanations about amino acids such as glycine, proline and hydroxyproline, or information about Collagen types such as type I , II, and III, and the role of collagen as a structural protein in the body. This type of context is educational in nature and helps consumers better understand the topic without drawing unwarranted conclusions.

What claims about collagen should not be made?

Common claims such as that Claims that collagen tightens skin, reduces wrinkles, improves hair and nails, or has a clinically proven effect are not permitted under European regulations when presented as a health claim for a food supplement. Such claims suggest a direct causal effect or a guaranteed result, which violates current legislation.

Implicit medical framing is also prohibited. Mentioning specific conditions, suggesting therapeutic effects, or promising results falls outside the scope of permitted communication. Even when scientific research exists that has examined certain correlations, this may not be translated into a direct product claim. Transparency and nuance are essential here.

What does scientific research say about collagen?

Scientific research has examined collagen in relation to various physiological processes. This includes examining its role as a structural protein and the properties of specific amino acids involved in the formation of connective tissue. Several studies have investigated collagen supplementation in various contexts. However, these studies differ in design, dosage, duration, and target group, requiring careful interpretation of results.

Within an evidence-informed approach, it's important to distinguish between research context and permitted health claims. Research can provide insights into biological mechanisms and potential relationships, but it doesn't automatically form the basis for an approved claim. Therefore, it's advisable to view scientific information as part of a broader educational context, not as a guarantee or promise.

How do I check a collagen claim?

A first step is to check whether a claim is literally included on the European list of approved health claims. Only these formulations may be used for food supplements. If a claim sounds result-oriented or suggests a direct effect, caution is advised.

Also, pay attention to language. Words like "reduces," "improves," "heals," or "restores" often indicate unauthorized health claims when it comes to supplements. Reliable communication is descriptive, contextual, and educational. It focuses on the role of nutrients in the body, not on guaranteed outcomes. By critically examining wording and sources, you can better identify misleading claims.

What should you pay attention to when choosing collagen supplements?

When choosing a collagen supplement, transparency is an important factor. Pay attention to the origin of the collagen, for example bovine collagen , fish or marine collagen, and the type of collagen used. Listing the amino acid composition and product purity can also help you better understand what you're taking.

It's also valuable to consider dosage, product quality, and additional ingredients. Check that labeling and communication comply with European regulations and that the formulations are clear and not misleading. A carefully formulated supplement can be part of a daily routine focused on a conscious lifestyle.

Check out our carefully curated collagen supplements

At BeatsWell, we select collagen supplements based on transparency, composition, and compliance with European regulations. Our approach focuses on education, context, and quality. Browse our carefully curated selection of Collagen products and explore how collagen can be part of a conscious, sustainable wellness routine that fits your lifestyle.

This article is for informational purposes only and does not constitute medical advice. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any questions about your health.