Wendy Bogers is the founder of BeatsWell. Throughout her career, she has built platforms that bring clarity and trust to markets that are opaque and overwhelming for most people.
Her background is in law and technology. After years in law, including at Baker & McKenzie, she founded the legal-tech platform Ligo in 2015: an accessible online platform that made legal services for entrepreneurs simpler, faster, and more affordable. In 2018, she was included in a Forbes list of female founders in Europe to watch.
With BeatsWell, she translates that same philosophy to wellness and longevity. The supplement market is large, fragmented, and full of claims, and it is precisely there that Wendy wants to take on the role of filter and editor: carefully curating what makes the selection, being transparent about what the science does and does not show, and eliminating the noise. Not as a doctor or therapist, but as an entrepreneur who believes that everyone has the right to clear, honest choices for their own health.
