Intelligent Change

Intelligent Change is a wellness brand that has been creating simple, beautifully designed tools for mindful living since 2013, best known for the Five Minute Journal. At BeatsWell, you will find a selection of their journals, chosen for their quality and thoughtful design.

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About Intelligent Change

Intelligent Change was founded in 2013 by Alex and Mimi Ikonn, with the launch of the Five Minute Journal. The brand operates globally and has sold millions of products.

The philosophy is to make behavioral change simple, beautiful, and accessible, using tools rooted in positive psychology. Design and ease of use are central.

What sets Intelligent Change apart is its focus on sustainability and finishing. The products are made with FSC-certified paper and natural materials, and the business operations are certified CO2-neutral. This commitment to quality and responsible production aligns with how BeatsWell selects brands.

Our Intelligent Change Offering

BeatsWell's Intelligent Change offering revolves around guided journals.

The most well-known is the Five Minute Journal, a gratitude journal for reflection, complemented by a productivity journal for goals and focus.

On the product pages, you will find details and usage instructions for each product.

Buy Intelligent Change Products at BeatsWell

You can find the complete range of Intelligent Change products at BeatsWell at the top of this page. Not sure which journal is right for you? With the AI Routine Builder, you can create a personalized proposal in a few steps. Do you want to substantiate your entire routine? With a membership, you receive your personal protocol, including an annual blood test to know what your body needs.

View Intelligent Change supplements

FAQ's

When and by whom was Intelligent Change founded?

Intelligent Change was founded in 2013 by Alex and Mimi Ikonn, with the launch of the Five Minute Journal. Since then, it has grown into a globally operating brand. It is known for simple, beautifully designed tools for mindful living.

What does Intelligent Change stand for?

The brand aims to make behaviour change simple, beautiful, and accessible. The tools are rooted in positive psychology. Design and ease of use are central to this.

Is Intelligent Change a sustainable brand?

The products are made with FSC-certified paper and natural materials. Furthermore, the company's operations are CO2-neutral certified. This commitment to quality and responsible production aligns with how BeatsWell selects brands.

How well known is Intelligent Change?

The brand operates globally and has sold millions of products. The Five Minute Journal is the most famous example. Despite this scale, the emphasis remains on well-thought-out, carefully designed tools.

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